Guidelines
Optimize Your Homepage
The homepage on your website is undoubtedly the most important page in terms of driving traffic …
How Little Do Users Read?
Researcher Harald Weinreich[1] & Jakob Nielson[2] published a study that measured 45K page v…
Why Are Quality Images Important for Your Business Website?
Images, videos and other multimedia elements may act as a content quality signal. One industry s…
Three Major Considerations to Make When Choosing a Marketing Partner
Choosing the right marketing partner can make or break your business’ financial, cultural, and l…
Creating “Engine Quality” Content
Through quality diagnostic strategies such as Google Analytics, we work hard to understand the i…
Have You Noticed a Shift in Traffic Across Devices?
There’s been a shift in traffic from mobile to desktop since stay-at-home orders have gone into …
Putting People Before Persona
Recent research shows that 73% of consumers are more interested in a brand or product after seei…
GPT-3 and Your Website Content
How will you adapt your SEO to AI-Generated Content?
Did you know that artificially-generated co…
Aligning Content With User Intent is Essential in 2020
The days of keyword-stuffing content are over.
Aligning your content with searcher intent is the…
Diversifying Your Keyword Usage
Google is sophisticated enough to understand a user’s search intent based on a few basic words. …