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Adapting to Google’s Page Experience Update: Best Practices for 2023

By Sahil Khanna
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Adapting to Google’s Page Experience Update: Best Practices for 2023

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The SEO landscape is ever-evolving, and staying ahead of the curve is crucial for marketers and website owners alike. The recent Google Page Experience Update marks a significant shift in how websites are ranked, placing a stronger emphasis on user experience (UX) alongside traditional ranking factors. As we dive into 2023, understanding and adapting to these changes is essential for maintaining and improving your website’s search visibility.

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Understanding Google’s Page Experience Update

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Google’s Page Experience Update evaluates a set of signals that ensure web pages are providing a good user experience. The key components include Core Web Vitals – aspects such as loading performance, interactivity, and visual stability – along with existing signals like mobile-friendliness, safe-browsing, HTTPS, and non-intrusive interstitials.

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1. Core Web Vitals

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  • Largest Contentful Paint (LCP): Measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.

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  • First Input Delay (FID): Measures interactivity. Pages should have an FID of less than 100 milliseconds.

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  • Cumulative Layout Shift (CLS): Measures visual stability. Pages should maintain a CLS of less than 0.1.

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Best Practices for 2023

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To optimize your website in line with Google’s Page Experience Update, consider these actionable strategies:

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Optimize for Mobile

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Mobile-friendliness continues to be a crucial factor. Ensure your website is responsive and loads efficiently on mobile devices. Use tools like Google’s Mobile-Friendly Test to check and improve your site’s mobile usability.

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Improve Page Load Times

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Focus on optimizing your website’s loading speed by compressing images, leveraging browser caching, minifying CSS, JavaScript, and HTML, and improving server response times. Tools like Google PageSpeed Insights can provide valuable insights into areas needing improvement.

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Enhance Security with HTTPS

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Security is not only critical for SEO but also for user trust. Switch to HTTPS to secure your website. Google favors sites that protect user data and provide a secure browsing experience.

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Avoid Intrusive Interstitials

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While advertisements and pop-ups can be effective, they shouldn’t interfere with your website’s user experience. Ensure any interstitials on your site are easily dismissible and don’t obstruct content access.

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Monitor and Adjust

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SEO is not a one-time task but an ongoing process. Regularly monitor your website’s performance using tools like Google Search Console. Stay updated with Google’s algorithm changes to adapt your SEO strategies accordingly.

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Conclusion

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The Page Experience Update underscores a significant move towards a more user-centric approach to SEO. By focusing on providing a seamless, efficient, and secure user experience, websites can not only improve their rankings but also foster greater engagement and satisfaction among their users. As we continue through 2023, optimizing for these new metrics will be essential for any digital strategy’s success.

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Sahil Khanna

Sahil Khanna is a dedicated engineer and digital architect, committed to creating products that deliver genuine value to end users. With a strong background in leadership, Sahil has led diverse teams across multiple industries, from logistics to technology, where he believes that effective leadership and accountability are the foundations of a successful team. In a bold career move, Sahil left the engineering world to found Sunshine Construction in 2018 after witnessing the exploitation of small business owners by digital marketing firms. His decision was driven by a desire to gain new perspectives and a deeper understanding of the complexities within this emerging industry. Under his leadership, Sunshine Construction has flourished, reflecting his ability to adapt and thrive in a new domain. Despite his focus on construction, Sahil remains connected to his roots in digital technology. He continues to consult on digital marketing initiatives and programming, bringing a unique and diverse perspective to the table. His expertise in both fields allows him to bridge the gap between traditional industries and modern digital solutions, making him a versatile and innovative leader. Sahil’s journey in technology is marked by significant roles, including his tenure as Chief Executive Officer at Sunshine Construction, Director of Engineering & Technology at Impacto, LLC, and Vice President of Technology at Native Rank. His leadership experience extends to logistics, where he managed outbound operations at UPS, ensuring operational excellence and team development. Educationally, Sahil holds a Bachelor of Applied Science in Computer Science from the Community College of Denver. He has further expanded his skill set through certifications, including The Fundamentals of Digital Marketing from Google and Technical Support Fundamentals from Coursera. Sahil’s diverse experience across engineering, digital marketing, and construction, combined with his commitment to continuous learning and leadership, makes him a dynamic and innovative force in both the traditional and digital worlds.

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