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Evolving SEO Practices: The Power of E-A-T in Google’s Algorithm

By Sahil Khanna
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Evolving SEO Practices: The Power of E-A-T in Google’s Algorithm

In the ever-dynamic world of search engine optimization (SEO), understanding Google’s algorithm and adapting to its updates are crucial for maintaining visibility and relevancy online. One of the pivotal topics trending in SEO discussions today is the importance of E-A-T: Expertise, Authoritativeness, and Trustworthiness.

What is E-A-T and Why Does it Matter?

E-A-T is part of Google’s Quality Rater Guidelines, which play a subtle but essential role in the performance of web pages during search queries. While E-A-T is not a direct ranking factor, it influences the ratings that human quality raters give to websites, consequently affecting what sites search algorithms should favor.

1. Expertise refers to the level of knowledge a content creator or website demonstrates in its specific field. High-expertise sites often feature content written or produced by individuals known for their expertise in that area.

2. Authoritativeness pertains to the degree of authority a website or content creator has, as recognized by industry leaders, providing legitimacy and reliability to the information shared.

3. Trustworthiness focuses on whether a user feels safe trusting the information on a site, including whether the site secures users’ data and does not propagate misinformation.

How to Improve E-A-T

Incorporating E-A-T principles can significantly enhance your website’s performance and credibility. Here are some strategies to boost E-A-T:

  • Build Credible Content: Ensure all content is well-researched and authored by individuals with expertise or credentials in the subject matter.
  • Highlight Author Credentials: Create detailed author bios for all content pieces, displaying their qualifications, experiences, and any affiliations.
  • Secure Website: Implement HTTPS on your site and ensure users’ data is protected, which enhances trustworthiness.
  • Get Quality Backlinks: Strive for backlinks from high-authority websites which bolster your site’s perceived authority and trustworthiness.
  • User-generated Content Curation: Encourage and manage reviews and testimonials to reflect authenticity and trust while addressing any negative feedback constructively.

Staying Ahead in SEO

Incorporating E-A-T into your SEO strategy involves ongoing effort and adaptation to ensure compliance with the ever-evolving standards set by Google’s algorithms. By focusing on creating valuable, authoritative, and trustworthy content, you not only meet current SEO guidelines but also provide substantial value to your audience, establishing a strong, sustainable online presence.

Staying informed about trends and guideline updates, like E-A-T, can ensure your site maintains its competitive edge in an increasingly crowded digital landscape, fostering long-term growth and engagement.

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Sahil Khanna

Sahil Khanna is a dedicated engineer and digital architect, committed to creating products that deliver genuine value to end users. With a strong background in leadership, Sahil has led diverse teams across multiple industries, from logistics to technology, where he believes that effective leadership and accountability are the foundations of a successful team. In a bold career move, Sahil left the engineering world to found Sunshine Construction in 2018 after witnessing the exploitation of small business owners by digital marketing firms. His decision was driven by a desire to gain new perspectives and a deeper understanding of the complexities within this emerging industry. Under his leadership, Sunshine Construction has flourished, reflecting his ability to adapt and thrive in a new domain. Despite his focus on construction, Sahil remains connected to his roots in digital technology. He continues to consult on digital marketing initiatives and programming, bringing a unique and diverse perspective to the table. His expertise in both fields allows him to bridge the gap between traditional industries and modern digital solutions, making him a versatile and innovative leader. Sahil’s journey in technology is marked by significant roles, including his tenure as Chief Executive Officer at Sunshine Construction, Director of Engineering & Technology at Impacto, LLC, and Vice President of Technology at Native Rank. His leadership experience extends to logistics, where he managed outbound operations at UPS, ensuring operational excellence and team development. Educationally, Sahil holds a Bachelor of Applied Science in Computer Science from the Community College of Denver. He has further expanded his skill set through certifications, including The Fundamentals of Digital Marketing from Google and Technical Support Fundamentals from Coursera. Sahil’s diverse experience across engineering, digital marketing, and construction, combined with his commitment to continuous learning and leadership, makes him a dynamic and innovative force in both the traditional and digital worlds.

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