How Native Rank and MarineManager.com Helped a Local Marine Dealership Drive Bottom-of-Funnel Traffic and Boost Sales
How Native Rank and MarineManager.com Helped a Local Marine Dealership Drive Bottom-of-Funnel Traffic and Boost Sales
In an industry facing a 30% decline, one local marine dealership defied the odds, achieving a 45% increase in sales and services. The secret to this success? A data-driven, digital strategy powered by Native Rank and MarineManager.com, which delivered a 245% surge in bottom-of-the-funnel traffic.
The Challenge
Like many businesses in the marine industry, the dealership found itself in choppy waters. With the market down by 30%, competition for qualified leads was fierce. Potential buyers were hesitant, and the dealership needed to capture consumers who were ready to make purchasing decisions.
The dealership turned to Native Rank, a leader in SEO and paid media strategies, and MarineManager.com, an app specifically designed for boat dealerships to manage their inventory and online presence. The goal was clear: increase the number of potential buyers at the final stages of the purchasing journey, ultimately driving more conversions in sales and services.
The Strategy
Native Rank and MarineManager.com crafted a strategy that revolved around leveraging both search engine optimization and hyper-targeted advertising to draw in high-quality leads. The plan was divided into several core components:
- Precision SEO Tactics: Using MarineManager.com’s optimized inventory feeds, Native Rank implemented SEO techniques that targeted consumers already searching for specific boat models, services, or related keywords. The SEO work focused on bottom-of-the-funnel intent keywords that showed clear purchase intent.
- Inventory Sync with WordPress Websites: MarineManager.com’s ability to sync inventory updates with the dealership’s WordPress site in real-time ensured that every boat listing was fresh, accurate, and visible to consumers. When potential buyers clicked through, they were presented with up-to-date listings, increasing the likelihood of conversion.
- Enhanced Lead Capture Mechanisms: Native Rank optimized landing pages and CTAs to ensure that the dealership could capture lead data for follow-ups. By linking the inventory and service offerings directly to tailored landing pages, the dealership turned clicks into actionable leads.
- Data-Driven Paid Advertising: Through advanced audience targeting and lookalike audiences, Native Rank’s paid media strategy honed in on consumers most likely to convert. By focusing on high-intent prospects, the dealership maximized ROI from its ad spend while minimizing wasted clicks.
- Ongoing Optimization: With the power of Native Rank’s analytics and MarineManager.com’s inventory management, continuous adjustments were made to campaigns based on performance metrics. This allowed for real-time improvements and a steady increase in conversions.
The Results
The results were impressive, especially considering the broader market downturn. By focusing on bottom-of-the-funnel traffic, Native Rank and MarineManager.com were able to deliver:
- 245% Increase in Bottom-of-Funnel Traffic: The dealership saw a massive uptick in the number of high-quality leads entering the final stages of the sales funnel.
- 45% Increase in Sales and Service: Despite the overall marine industry decline, the dealership experienced significant growth in both boat sales and service contracts, proving the effectiveness of targeting the right audience.
- Enhanced Market Position: While competitors struggled, the dealership became a leader in its local market, recognized for having a strong digital presence and a customer-friendly experience online.
Conclusion
This case study highlights the power of aligning digital marketing with operational tools like MarineManager.com. By focusing on the bottom of the funnel, the local marine dealership was able to weather a stormy market, grow its business, and increase its market share. For other dealerships looking to replicate this success, the key lies in the perfect marriage of SEO, paid media, and inventory management to target the most qualified leads at the right time.
Native Rank and MarineManager.com delivered results that transformed this dealership’s online presence, leading to a substantial increase in revenue while others in the industry saw sharp declines.
