OpenAI is developing a tool that works much like Google Search Console or Webmaster Tools, but for ChatGPT. It would let businesses claim their presence in ChatGPT, see how they show up, and manage the information shown to customers.
What changed
Juozas Kaziukėnas spotted the feature and shared it on LinkedIn. It is part of a larger Business Hub and is open only to businesses that verify ownership, for example by connecting a Shopify store. According to the report, the tool will let businesses:
- Track visibility: See how often the business is mentioned in ChatGPT responses (impressions) and how many clicks go to its website, charted day by day.
- Update offerings: Add current products and keep business details accurate.
- Guide answers: Let a business agent respond to customer questions using context the business controls.
Kaziukėnas said he first saw early versions in August. A new banner suggests a launch may be near. The tool does not show prompts, user data, competitor comparisons, or rankings. Search Engine Roundtable noted:
This seems to be separate from ChatGPT ads and more designed for organic ChatGPT responses.
Why it matters
Until now, businesses have had little direct data on how they perform inside ChatGPT. This tool would offer first-party numbers on mentions and clicks, which could help confirm whether your efforts to show up in AI answers are paying off. It also gives you a way to shape what ChatGPT says about your products and business.
The limits matter too. Without prompt data, you will see that mentions rose or fell, but not why. Kaziukėnas suggested pairing it with outside tools that track prompts to get the fuller picture.
What to do
- Get verification ready: Since access requires proven ownership, make sure your accounts, such as a Shopify store, are set up and controlled by your business.
- Clean up product and business info: Keep product details, pricing, and core business facts accurate so you can update them quickly once the tool is available.
- Plan your agent answers: Decide what context you want ChatGPT to use when answering customer questions about you.
- Keep your prompt tracking: Do not drop outside AI visibility tools. Use them alongside this data to understand the reasons behind changes.
- Watch for the rollout: Check ChatGPT for a Business Hub prompt and record a starting baseline as soon as you have access.
Source: OpenAI Working On ChatGPT Tools For Business For Analytics & Citations, Search Engine Roundtable. This brief sums up their reporting; all credit for the original goes to them.
