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Understanding Google’s Core Web Vitals: Essential SEO Guidelines for 2023

By Sahil Khanna
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Introduction to Core Web Vitals

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In 2023, one of the most talked-about topics in the SEO community continues to be Google’s Core Web Vitals. As a subset of the overall Page Experience signals, Core Web Vitals are crucial for webmasters and digital marketers striving to enhance their website’s performance and search rankings. This blog post seeks to delve into these metrics and offer insights on how to optimize your website accordingly.

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What Are Core Web Vitals?

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Core Web Vitals is a set of specific factors that Google considers important in a webpage’s overall user experience. These include three main metrics:

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  • Largest Contentful Paint (LCP): This measures the loading performance. Ideally, LCP should occur within 2.5 seconds of when the page first starts loading.

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  • First Input Delay (FID): This measures interactivity. Pages should have an FID of less than 100 milliseconds.

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  • Cumulative Layout Shift (CLS): This measures visual stability. Pages should maintain a CLS of less than 0.1.

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Why Core Web Vitals Matter for SEO

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Google has made it clear that providing a great page experience is essential for ranking well in search engine results. By focusing on Core Web Vitals, businesses can ensure their sites not only meet user expectations but also adhere to the stringent standards set by Google. Faster loading times, better responsiveness, and visual stability directly correlate with enhanced user satisfaction and, consequently, improved search rankings.

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How to Optimize Your Website for Core Web Vitals

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Here are steps you can take to enhance your website’s performance in line with Core Web Vitals:

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  1. Optimizing LCP: Improve server response time, enable server-side rendering, or utilize a content delivery network (CDN) to speed up the loading of the largest content elements.

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  2. Reducing FID: Minimize JavaScript execution time, defer unused JavaScript, and utilize a web worker where possible.

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  3. Improving CLS: Use set size attributes for images and videos, ensure UI elements are stable and do not shift unexpectedly, and utilize CSS transform animations instead of layout-affecting properties.

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Conclusion

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Optimizing for Core Web Vitals is no longer optional but a necessary step for any website aiming for high search rankings and a superior user experience. By leveraging these insights, webmasters can ensure their sites are not only search engine-friendly but also provide an excellent user experience, which is the foundation of sustainable digital growth.

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Sahil Khanna

Sahil Khanna is a dedicated engineer and digital architect, committed to creating products that deliver genuine value to end users. With a strong background in leadership, Sahil has led diverse teams across multiple industries, from logistics to technology, where he believes that effective leadership and accountability are the foundations of a successful team. In a bold career move, Sahil left the engineering world to found Sunshine Construction in 2018 after witnessing the exploitation of small business owners by digital marketing firms. His decision was driven by a desire to gain new perspectives and a deeper understanding of the complexities within this emerging industry. Under his leadership, Sunshine Construction has flourished, reflecting his ability to adapt and thrive in a new domain. Despite his focus on construction, Sahil remains connected to his roots in digital technology. He continues to consult on digital marketing initiatives and programming, bringing a unique and diverse perspective to the table. His expertise in both fields allows him to bridge the gap between traditional industries and modern digital solutions, making him a versatile and innovative leader. Sahil’s journey in technology is marked by significant roles, including his tenure as Chief Executive Officer at Sunshine Construction, Director of Engineering & Technology at Impacto, LLC, and Vice President of Technology at Native Rank. His leadership experience extends to logistics, where he managed outbound operations at UPS, ensuring operational excellence and team development. Educationally, Sahil holds a Bachelor of Applied Science in Computer Science from the Community College of Denver. He has further expanded his skill set through certifications, including The Fundamentals of Digital Marketing from Google and Technical Support Fundamentals from Coursera. Sahil’s diverse experience across engineering, digital marketing, and construction, combined with his commitment to continuous learning and leadership, makes him a dynamic and innovative force in both the traditional and digital worlds.

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