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What You Need to Know About Google’s Latest Core Web Vitals Update

By Sahil Khanna
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In the ever-evolving landscape of search engine optimization (SEO), staying ahead of the curve is crucial. With Google’s algorithms frequently updating, one of the most significant areas to focus on in recent years has been Core Web Vitals—metrics that assess the user experience of your website. In this blog post, we’ll explore the latest updates to Core Web Vitals and how you can optimize your site accordingly.

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Understanding Core Web Vitals

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Core Web Vitals are a subset of factors that Google considers important in a webpage’s overall user experience. These vitals include:

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  • Largest Contentful Paint (LCP): Measures loading performance. It should occur within 2.5 seconds of when the page first starts loading.

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  • First Input Delay (FID): Measures interactivity. Pages should have a FID of less than 100 milliseconds.

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  • Cumulative Layout Shift (CLS): Measures visual stability. Pages should maintain a CLS of less than 0.1.

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The Latest Update: Interaction to Next Paint (INP)

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Recently, Google announced a new facet to these metrics called Interaction to Next Paint (INP). This metric aims to provide a more precise measurement of the responsiveness of a page. Unlike FID, which only considers the first interaction, INP measures responsiveness throughout the user’s session on the webpage, offering a more comprehensive view of user experience.

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Why is INP Important? Google has found that a page that maintains good responsiveness throughout the user journey typically enhances the likelihood of retaining visitors and reducing bounce rates—a critical factor in SEO success.

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How to Optimize for Interaction to Next Paint

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To optimize your website for the INP metric, consider the following strategies:

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  1. Improve JavaScript Efficiency: Audit your JavaScript execution to minimize heavy scripts that could lead to delays in interaction.

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  2. Optimize Web Fonts: Ensure that web fonts don’t block render paths, which can delay overall responsiveness.

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  3. Utilize Browser Caching: Implementing browser caching can speed up load times for first-time visitors and subsequent page visits.

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  4. Prioritize Server Response Times: Ensure that your server responds quickly by using a fast web host and possibly a Content Delivery Network (CDN).

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Conclusion

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As Google continues to evolve its metrics to focus more on delivering superior user experiences, Core Web Vitals—including the new INP—should be a central part of your SEO strategy. Not only will this ensure better ranking potential in search results, but it will also provide your users with a smoother, faster, and overall better browsing experience. Stay updated with these guidelines and you’ll be well on your way to thriving in the digital space.

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For more insights and updates on SEO guidelines, make sure to follow our blog. Stay tuned!

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Sahil Khanna

Sahil Khanna is a dedicated engineer and digital architect, committed to creating products that deliver genuine value to end users. With a strong background in leadership, Sahil has led diverse teams across multiple industries, from logistics to technology, where he believes that effective leadership and accountability are the foundations of a successful team. In a bold career move, Sahil left the engineering world to found Sunshine Construction in 2018 after witnessing the exploitation of small business owners by digital marketing firms. His decision was driven by a desire to gain new perspectives and a deeper understanding of the complexities within this emerging industry. Under his leadership, Sunshine Construction has flourished, reflecting his ability to adapt and thrive in a new domain. Despite his focus on construction, Sahil remains connected to his roots in digital technology. He continues to consult on digital marketing initiatives and programming, bringing a unique and diverse perspective to the table. His expertise in both fields allows him to bridge the gap between traditional industries and modern digital solutions, making him a versatile and innovative leader. Sahil’s journey in technology is marked by significant roles, including his tenure as Chief Executive Officer at Sunshine Construction, Director of Engineering & Technology at Impacto, LLC, and Vice President of Technology at Native Rank. His leadership experience extends to logistics, where he managed outbound operations at UPS, ensuring operational excellence and team development. Educationally, Sahil holds a Bachelor of Applied Science in Computer Science from the Community College of Denver. He has further expanded his skill set through certifications, including The Fundamentals of Digital Marketing from Google and Technical Support Fundamentals from Coursera. Sahil’s diverse experience across engineering, digital marketing, and construction, combined with his commitment to continuous learning and leadership, makes him a dynamic and innovative force in both the traditional and digital worlds.

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