There’s been a shift in traffic from mobile to desktop since stay-at-home orders have gone into effect across the globe. In these uncertain times, noticing an increase in mobile traffic could potentially be the key piece of insight you need to keep the lights on. Even small changes in your analytics can help you make informed decisions about your media strategy.
In the age of endless data and information, it’s more important to be able to look at the big picture and draw forward thinking conclusion based on the information. It’s a balancing act, between data-driven strategy and missing the forest for the trees.
SMBs in particular can benefit from collaborating with a marketing partner — like Native Rank—that helps them stay on top of current trends while deploying the appropriate, flexible solution to keep business strong, even in confusing times.
