Content & Keywording


What’s so bad about one-size-fits-all SEO?

February 24, 2021
Short answer: Everything.  Long answer: The era of “one size fits all” SEO is over. We have…

Having A Deeper Understanding of Your Customers

December 4, 2020
Exploring different narrative structures when writing to your audience is an excellent place…

Diversifying Your Keyword Usage

November 3, 2020
Google is sophisticated enough to understand a user’s search intent based on a few basic words. …

Aligning Content With User Intent is Essential in 2020

October 5, 2020
The days of keyword-stuffing content are over. Aligning your content with searcher intent is the…

GPT-3 and Your Website Content

October 1, 2020
How will you adapt your SEO to AI-Generated Content? Did you know that artificially-generated co…

Creating “Engine Quality” Content

September 16, 2020
Through quality diagnostic strategies such as Google Analytics, we work hard to understand the i…

How Little Do Users Read?

September 16, 2020
Researcher Harald Weinreich[1] & Jakob Nielson[2] published a study that measured 45K page v…
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